Wyong family practice campaign
The main brief for Wyong Family Practice was - be different. Whatever it takes, be different to the normal campaign for doctor's practices, that merely list all the services a GP clinic offers.
The solution was to make a different commercial for each different service.
This way each service could be individually highlighted, rather than merely crammed into a cluttered list.
It would also enable the opportunity to give the commercials - and the business - personality and cut-though on air.