East Coast Fruit Juice started as a trial radio campaign to promote a small fruit juice company to its own locality.
After initial success in convenience stores, the radio campaign was integral in convincing local Coles & Woolworths to stock the range.
In under 6 months, spending around $3,000 a month on local radio, the East Coast brand became the 2nd highest selling juice in local
Woolworths stores, outsold only by an international brand with an almost unlimited advertising budget.
Within 12 months the runaway success of the promotion led to East Coast Juices rolling out statewide in Coles, supported by
promotion on national radio. Below is the local version of the campaign, with the commercials appearing much in the order they were
rolled out on-air from mid-2013 to mid-2015.
The campaign has proven to be both a multi-award winner* & so popular with listeners the business owner is repeatedly quizzed on
when the next episode is due.
After initial success in convenience stores, the radio campaign was integral in convincing local Coles & Woolworths to stock the range.
In under 6 months, spending around $3,000 a month on local radio, the East Coast brand became the 2nd highest selling juice in local
Woolworths stores, outsold only by an international brand with an almost unlimited advertising budget.
Within 12 months the runaway success of the promotion led to East Coast Juices rolling out statewide in Coles, supported by
promotion on national radio. Below is the local version of the campaign, with the commercials appearing much in the order they were
rolled out on-air from mid-2013 to mid-2015.
The campaign has proven to be both a multi-award winner* & so popular with listeners the business owner is repeatedly quizzed on
when the next episode is due.
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