These videos are DEMOS ...
Of the concept.
Not demos of glorious finished film making.
The purpose of these pieces is as an initial video storyboard.
Think of them as a treatment with moving pictures.
They would be the equivalent of a "rough" in press and print.
These are not finalised commercials - they are first in-house presentation,
back to the Brainstorming Team after briefing.
Thus the use of stock footage and photoshopped stills.
 

Freelancer - customer facing brand commercial
I had opportunity to get in front of the Freelancer Group and came up with a series of branding ideas while thinking about the product.

It occurred to me that the salient part of the brand name was the "free" portion - not that the services are free, but that Freelancer.com give both consumers and clients the opportunity to break free from the standard way of doing.

​Clients on the website can ply their trade without working for a corporation. Customers can source professionals without dealing with a corporation.

This first one is aimed at attracting customers to source their project freelancers from the website.

Freelancer - 1st client facing brand commercial
This is the first in a series of three branding commercials designed to attract the maverick Gen Y and Gen Z, to leave the corporate world and join the freedom loving Freelancer.com community.

This is a much more aggressive approach. Each of the three commercials in this series have similar element to create unity within the  campaign. 

Freelancer - 2nd client facing brand commercial
This is the second in the same series. 15 seconds as a reminder of the freedom inherent in leaving corporate life in favour of Freelancer.com

Freelancer - 3rd client facing brand commercial
This is the third in the series. Again, a 15 seconder as a reinforcement to leave behind corporate employment in favour of Freelancer.com