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THE BRIEF: Heartbeat Australia thought they had an irresistible proposition for local businesses to sponsor locally placed defibrillators. The proposition included sponsorship signage, positive local notoriety & free credits for a wide range of holiday accommodation & services. However, Heartbeat Australia were finding few local businesses taking up their offer. The brief was to devise a way of getting around the gatekeepers to the actual decision makers, so that Heartbeat representatives were not cold-calling.
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THE BRIEF: To analyze the reasons for a drop in creative output from a local small creative writing team, and to explore possible ways of increasing productivity, as well as restore trust in the creative team's ability to produce a higher level of creative work. Even without all the recommendations being implemented, merely being aware of the source of the drop in productivity, improved the rapport between departments and resulted in the creative team winning 3/3 divisions of their peak industry awards in 2013, and scoring numerous peak award finalists.
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THE BRIEF: Saab, as an international car maker, had gone into receivership. The repairer wanted to know whether it would be viable to still pursue a relationship as a preferred repairer, with the remnant Saab corporation. Central to the analysis would be the cost to the business to gain preferred repairer status and the probability of a resurrection of the Saab brand.
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